No matter what business you’re in; getting customers or users is always one of the main requirements to success. For a game like Star Atlas, things get a little more tougher in getting users or players than with a traditional game. 

What I mean by this is that: as a game based on a new unfamiliar technology (blockchain) Star Atlas is already challenged with unique barriers that make it a bit more difficult to onboard mainstream players.

Blockchain’s many barriers to mass adoption

Those who are familiar with blockchain will already know about the challenges of onboarding new users. Some of these challenges include:

  • How and where to buy your first cryptocurrency.
  • Creating a cryptocurrency wallet.
  • Understanding how a wallet works; seed phrases, private & public keys, etc.
  • Having enough funds to cover your transaction fees on the blockchain
  • And much more

Now the Star Atlas team (ATMTA) understands how these barriers affect player acquisition and is working to remove them. For instance, the recent launch of the Galactic Marketplace has eliminated the need for players to have to manually claim their purchases. It has also provided gamers with an interface they are familiar with; making the entire marketplace experience more user-friendly.

Star Atlas’ barriers to player adoption

In addition to sharing the same challenges as the blockchain, Star Atlas’ vision for creating a AAA (Triple-A) next-gen gaming experience will definitely introduce new challenges to user acquisition. In order to be able to play such a high quality game, players will need to have dedicated gaming setups. These are simply quite expensive for the average gamer and many people won’t be able to meet this high a standard based on what they can afford.

Taking a look at Star Atlas’ upcoming Showroom module for instance – a recent Twitter poll by The Hologram shows that a quarter of current Star Atlas players don’t meet the minimum computer specs requirements to play the module. Based on the 100 polled users.

Computer minimum required specs poll

Considering that these are people already familiar with the blockchain and likely have an above average gaming experience, these numbers are not encouraging for mainstream adoption. Either high-performance computers will need to become more affordable for the average consumer or, Star Atlas will need to build a more performance efficient product. In other words, build a quality game that’s less performance intensive for the average player’s computer setup.

Luckily, the Star Atlas team is well aware of the importance of building a product that is accessible to the majority of people. In fact, this has been their mission from the get-go, which is why every product feature launch is a step toward creating a full 3D browser Star Atlas game.

Steps taken to overcome these barriers

In a recent interview with Pyth, Star Atlas CEO, Michael Wagner, has stated that their team is…

“building a fully 3D enabled web client. This is essentially a separate gaming experience, although fully integrated through our on-chain logic and mechanics, and also fully integrated through the economy of the games.”

He added.

“The benefit there is that we are able to extend our reach. More people are going to be able to access Star Atlas through the web client. Than, you know, those that will be capable of owning a high-end gaming PC that would likely be required to engage in the fully immersive gameplay and Unreal Engine.”

In addition to building an inclusive 3D browser-based Star Atlas game, the team, through its mobile division, is also in the early stages of developing a mobile companion app. All these developments will be vital to ensuring that Star Atlas continues to onboard new users, while building out its AAA next-gen game that merges the digital world with the real world.

Overcoming these barriers quickly and efficiently, will lead to the mainstream adoption of Star Atlas. And ultimately, it would have laid the infrastructures for other gaming projects to adopt blockchain technologies en masse.

About The Hologram

The Hologram is Star Atlas’ first and only independent news network. Our vision is to become the most trusted source of information about Star Atlas and a voice for the whole community. Readers can expect a high standard from our reporting and staff. Our promise to you: we will not publish anything that hasn’t been thoroughly researched and based on the best facts available.

The Hologram is not endorsed or paid by the Star Atlas team. Any information published by The Hologram nor its writers should be considered as informational in nature and does not constitute any financial advice.